This is excellent storytelling in 1:16!
When writing scenes, think of each one as a mini-story, a puzzle piece that fits into the entire picture of a story or screenplay.
Think of a commercial as flash fiction, and I recommend studying commercials for their storytelling abilities–good and bad.
Here, we’ve got the perfect Freytag’s Pyramid.
1. The dog has a problem: he wants to chase the Volkswagon but can’t fit through the dog door.
2. He decides to tackle this problem by losing weight.
3. The rising action occurs during the sequence in which he chases a ball down the stairs to rise up and do it again, pulls a rug weighted down with dumbbells across the floor, swims, and so forth.
4. The crisis occurs when the car goes by again: will he make it through the door this time?
5. The climax occurs when he makes it through the door.
6. The falling action occurs when he triumphantly chases the car. This is followed by the final piece: the Volkswagon logo.
It’s complete, it’s beautiful, and it’s motivating. A short story in a commercial. Have you ever considered this while watching TV?